If you’re here, you already experienced this automation firsthand. You commented on a post. You got a DM. You were guided, step by step, without friction. This page explains **what you just saw**, **why it works**, and **how you can use it for your own brand or content** — even if you’ve never touched automation before. ![[flow_2026_01_02_203750.png]] --- ## What This Automation Does This is a **comment-triggered Instagram DM automation** built in ManyChat. When someone comments a keyword on your post: - They automatically receive a DM - That DM walks them through a simple conversation - At the right moment, it asks for an email - The email is stored so you can contact them *outside* the algorithm No spam. No blasting. Just clean, intentional follow-up. --- ## What You Can Use This For This same automation structure works for almost anything: - A free guide or resource - A product or service - A waitlist - A lead magnet - A newsletter - A paid offer - A consultation or booking link You simply: - Replace the wording - Swap in your own offer - Adjust the tone to match your brand The logic stays the same. --- ## Why This Is More Powerful Than “Link in Bio” Social platforms don’t reward sending people off-platform anymore. Links get buried. Reach gets throttled. Attention leaks everywhere. DM automations work because: - They keep people *inside* the platform - They feel personal - They meet people at the exact moment of intent And once you collect an email? You now **own the connection**. --- ## Why Email Still Matters (More Than Most People Think) Email is one of the most underutilized assets for early creators and brands. When you collect emails: - You’re no longer dependent on an algorithm - You can communicate on your terms - You can build real, long-term value - You own your audience — not the platform This automation quietly does that work for you in the background. --- ## “This Looks Complicated” (It’s Not) At first glance, ManyChat can feel overwhelming. That’s normal. But here’s the truth: - You don’t need to understand everything - You only need to follow the flow once - The logic repeats - Most of the work is copy changes, not technical setup If you can follow a checklist, you can set this up. --- ## Watch the Full Walkthrough In the video below, I walk through: - How the automation is structured - Where to customize it for your brand - How the keyword trigger works - How emails are collected - What each step is doing (in plain language) 👉 **Watch the full setup walkthrough here:** https://youtu.be/BaEuJTDuuWI --- ## Get a Copy of the Automation You don’t need to build this from scratch. You can copy the exact automation used here and modify it for your own use. 👉 **Get a copy of the automation here:** https://app.manychat.com/flowPlayerPage?share_hash=4048195_ec7f59accea3f4417a9224ed3392640def20f8a9 --- ## Final Note If you’re building an audience and not collecting emails yet, you’re leaving a lot on the table that can help give you a chance to get in front of your competition. This isn’t about spamming people. It’s about owning your work. Owning your audience. And building something that lasts beyond one platform. Follow the video step by step and let me know if you run into any issue. - Braedon | Founder, MailFlow Authority